The EDM festival that brought world-No.1 DJ Martin Garrix to Korea for the first time. YEN ran end-to-end promotion — online and offline PR, media relations, on-site activation, and the full concept-art system.
Korea's EDM scene at the time revolved around one or two big festivals; booking and selling the world's #1 DJ required reaching both an overseas-leaning EDM audience and a mainstream domestic one at once — two very different vocabularies, in a short window.
We built the whole campaign around a single line — "the night the world No.1 comes first." Unified visual language (neon-gradient carnival motifs) across film, print, social, and press. On site, photo moments and real-time social turned the crowd itself into the publishing engine.