SERVICE 01

Branding.

A name, a face, a voice — we give a brand its body.

A good brand is close to "no explanation needed". We find the essence first, then stack name, mark, type, palette, and voice on top of it in one breath. In ten years we've built 30-plus brands end-to-end.

◉ SERVICE 01 ◉ BRANDING ◉ YEN CORP. ◉ SEOUL · SINCE 2015 ◉ SERVICE 01 ◉ BRANDING ◉ YEN CORP. ◉ SEOUL · SINCE 2015 ◉ SERVICE 01 ◉ BRANDING ◉ YEN CORP. ◉ SEOUL · SINCE 2015 ◉ SERVICE 01 ◉ BRANDING ◉ YEN CORP. ◉ SEOUL · SINCE 2015
01 — What we make
01

New brand launch

Name, identity system, launch assets, packaging — we take a zero-to-one brand to the point where it can stand on a shelf.

02

Rebrand

A new body temperature for an older brand. We subtract and add without throwing equity away, retuning it for the next ten years.

03

Brand system & guidelines

Logo, colour, type, grid, voice — consolidated into one book, tight enough to hand off to any external team without drift.

04

Package & product branding

Brand you can hold. We co-design package structure, labels, and print specs so it wins on the retail shelf.

02 — How we work
01

Research & interviews

Founders, core team interviews; competitor scan; consumer desk research. We hunt for the one sentence the brand actually believes.

02

Strategy & naming

Positioning, keywords, naming, tone in a single strategy doc. Design only builds on what's agreed here.

03

Design & system

Three logo studies → one confirmed; type, colour, grid, icons, applied samples. All the way to the guideline book.

04

Apply & launch

We ship the first-touch applications with you — packaging, site, print, social. Case: Collanic (800% YoY revenue).

03 — Pricing
Brand refresh
from ₩5M
2–3 weeks, logo · colour · type
New brand launch
from ₩15M
6–8 weeks, full system
Enterprise branding
quote
3–6 months, multi-brand
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Marketing

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Consult today.

Even tangled projects — we can start with a design conversation.

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