We made five brand books last year. Even with a website, there's a reason to still make a book.
Web time and book time differ
The web reads at scroll speed. A book reads at page-turn speed. The web skips; the book won't let you. Some of a brand's stories must travel at book-speed to land.
The weight of matter
Weight, paper texture, ink smell, the sound of fingers turning a page — these build memory of a brand. The web passes; the book stays on the shelf. For an investor first-impression, for a key client's year-end message — print still wins.
Small is fine
Brand books aren't only large hardcovers. A 20-page leaflet, a 48-page pocket edition can be just as good. Our most effective book last year was 80 pages, A6, small enough for a handbag.
We can't say digital replaces everything. A brand's longest sentences still travel best on paper.