An original live music show staged in the mountains of Inje, Gangwon, with influencers as the performers. YEN developed the concept, produced it in-house, handled casting, sold the format to a cable broadcaster, and distributed via YouTube.
Influencer-led music shows were usually written off as "school talent show" tier — weak cinematography, weaker sound. To sell the format to a broadcaster, a single pilot episode had to look and sound like prime-time.
YEN produced the show in-house and paired the DP team behind "Single's Inferno" for cinematography with the music director of "Begin Again" for sound. We cast 2AM's Lee Chang-min as MC and vocal coach, and recruited influencer-actor Hyeseon (now widely known as the "Cliff Girl") as a featured performer. The Smart Complex Shelter in Inje County became the stage, with its natural surroundings as the set.